Reformation × The Fitzroy: Sustainable Style, Reimagined
Reformation revolutionized the fashion industry with their commitment to sustainability since 2009. Born in Los Angeles and beloved worldwide, their mission transforms how clothes are made—using deadstock fabrics, ethical manufacturing, and carbon-neutral operations to create their signature effortless styles.
At The Fitzroy, we’re proud to offer Reformation’s consciously-crafted collection through our rental model, creating a double impact for sustainability. Their vintage-inspired silhouettes, flattering cuts, and eco-friendly materials are now available to experience without ownership, perfectly aligning with our vision of circular fashion.
Discover why fashion insiders and environmental advocates alike have made Reformation a cult favorite. Rent, don’t buy—and join us in writing fashion’s sustainable future.
